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"Sell to your list."

I've already discussed the importance of having your own mailing
list but don't be afraid to sell to your list. People who
voluntarily gave you their email address are far more likely
to buy from you than those who did not.

You don't want to make every mailing you send to your mailing
list an ad, you do need to send them some good quality content,
but once a month, or maybe even twice a month, don't be afraid
to write a great letter offering them a particular product or
service. Depending on the size of your mailing list,
every one of these mailings can likely generate
hundreds if not thousands in sales.

Don't make the mistake of sending the same sales pitch
every time, you need fresh products and services for each mailing.

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